Press Release Sample (fictitious, based on a true story):
FOR IMMEDIATE RELEASE
CONTACT: Glen Rossi
Pacific Conversions
3467 Jefferson Blvd.
Culver City, CA 90234
(310) 555-1212
CULVER CITY, CA – September 14, 2006 -- Have you ever wondered what life would be like if all the cars on the highway ran on electricity instead of gasoline or diesel? No more smog, global warming curtailed, reduced cost of driving – does it sound like a dream?
One man in Los Angeles is doing his part to make that dream come true.
Glen Rossi, founder of Pacific Conversions, has invented a kit to turn several common automobile models into battery-operated green machines with range of 75-150 miles per charge.
Working from a non-descript warehouse on the industrial fringe of Culver City, Rossi developed his system out of equal parts passion for the environment and frustration with L.A.’s smog problem.
“I got tired of complaining about it,” said Rossi, “so one day I looked at an old Triumph Spitfire I had in back of the warehouse and decided to make a statement out of it. That very day I started researching electric motors and thinking of how I could fit enough batteries in the car to make it work somehow.”
Rossi found an AC electric engine manufactured in Korea by Ko Chi Electronics, and worked with his friend Robert Moraga, a Culver City radio-controlled airplane hobbyist, to devise a computerized power distribution system that would moderate and conserve the flow of electricity from a dozen car batteries wired together.
“The Spitfire was able to go 25 miles on a full charge of 12 deep-cycle marine batteries which we were able to fit in the trunk of the car,” said Rossi, “But once we found a source for Lithium Ion batteries – basically giant laptop batteries – we were able to go up to 150 miles if we didn’t drive too fast.”
Melissa Hayes had Rossi convert her PT Cruiser to electric power six months ago: “I’ve never had to service the car beyond changing the tires and maintenance to the air conditioning system. While all my co-workers gripe about high gas prices, I just plug my car in overnight and pay a few bucks more for my electricity bill every month.”
Rossi’s electric cars are charged from the same 220-volt outlet used to power an electric clothes dryer, which is for many people is conveniently located in the garage. Rossi can install a charging kit for those who lack the 220-volt outlet, and reports that driving 200 miles per week will add an average of $10 to the monthly electricity bill.
Pacific Conversions offers kits with instructions for $10,000 uninstalled, and for $18,000 will install the kit and provide a home charging station.
Rossi, who had a cameo appearance in his friend Chris Paine’s breakthrough documentary, “Who Killed the Electric Car” (Sony Pictures, 2006), says he is currently seeking investors to upgrade his production capacities. He is also designing a large conversion kit that will power large gas-guzzlers such as Hummers, Ford Excursions and cargo vans.
“We can’t afford to keep burning fossil fuels like there is no tomorrow, or one day, there will be no tomorrow,” Rossi reflected. For the price of upgrading your car to the next model, you can drive almost for free and make a huge difference for the planet.”
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